
Anyhow - here are a couple more titillating pictures of the book itself (as ever, click to enlarge):
And here's the flyleaf (signed by Taylor) and the foreword (signed by George Harrison, with whom Taylor had a special affinity):

And, for trivia gimps, here's the original promo flier for the book:
Taylor was born on May 7th 1932 in Liverpool, and grew up there, attending Calday Grammar School and becoming a journalist on The Hoylake & West Kirby Advertiser in early 1949. The book brilliantly evokes those far-off days of boozy local news-gathering, as well as his National Service, and his excitement becomes palpable when he joins the national press and enters what he calls 'the cradle of the sixties', as tastes and fashions began to change following the austerity of the post-war years.
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Derek Taylor, 1964 |
Before long Taylor had persuaded his boss at The Daily Express to run a weekly column by George Harrison, but ghosted by him. This was something of a coup for the paper, and Brian Epstein was sufficiently pleased with the results to ask Taylor to ghost his memoirs, A Cellarful Of Noise, and to become his personal assistant. Taylor then served as press officer for The Beatles' first US tour in the summer of 1964, and the book offers fascinating insights into the white heat of Beatlemania - not least of all in the form of itallicised interjections by George. Here are a few examples:
The book is full of little insights into the world of The Beatles, written with sympathy and scrupulous fairness - which isn't to say it's anodyne, simply that Taylor understood the pressures the four were under, so his judgement of their actions is never harsh. Here's a touching passage about John:
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A business card reproduced in the book |
Happy though he was in LA (where he eventually became A&M's in-house publicity boss and an avid consumer of LSD and dope), he was lured back to the UK in the spring of 1968, when all four Beatles conference-called to beg him to become press officer for their exciting new venture, Apple. The dream swiftly curdled, as we all know, but his nostalgia for what briefly was and what could have been is plain. By this time The Beatles were pulling in different directions, and could be obnoxious. Here's an interesting snippet about Paul:
He also reproduces some intriguing paraphernalia from his sojourn at Apple, including documents relating to concepts I'd never heard of, such as a proposed Apple school ('John requested that all the arts, including music, dancing, theatre and films should be in the school timetable', runs the relevant memo. 'The art of propaganda in the advertising field must also be taught. With regard to religious teaching, all aspects must be dealt with - e.g. Gods of other countries... Games and physical exercise will be encouraged, but not enforced. No physical discipline of any kind... John stated that all attempts should be made to open the school by September.') And here's George on The White Album (note that he doesn't capitalise it...):
Taylor also reproduces some interesting recommendations made by the advertising agency J. Walter Thompson regarding The White Album (dated October 24th 1968), including white double-decker buses to drive around London. Did this happen? Another of their suggestions indicates that The Beatles were well aware from day one that numbering the sleeves was a canny marketing ploy:
Though Apple ended in tears, Taylor expresses no bitterness over his experience, and is at pains to emphasise how unfairly The Beatles (especially John, of course) were treated by the media as the era of the malleable moptops receded into the distant past. Here's an amusing little note he found on his desk at Apple one day:
Following the collapse of The Beatles, Taylor went on to work at Warner Bros. for a number of years (where he produced Nilsson's 1973 A Little Touch Of Schmilsson In The Night LP). Having conquered his alcoholism - which he describes candidly - he became a full-time writer in the 1980s, collaborating with Harrison on I Me Mine, amongst other things, before returning to Apple in the early 90s to oversee the marketing of The Beatles At The BBC, The Beatles Anthology and their remastered catalogue. A heavy smoker for many years, he died of lung cancer aged only 65 on September 8th 1997. Reading his book felt like spending a few evenings in the company of a lovely new friend - and, even better, one that would never tire of talking about The Beatles. It's hard not to emerge convinced of what a decent, intelligent and entertaining chap he was, and it's a crying shame that this terrific record of his life and times is (and seems likely to remain) unavailable to the vast majority of Beatles fans.
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